The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (2024)

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The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (1)

By Kaitlyn McLintock

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The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (2)

(Image credit: @nitsanraiter)

I have nothing against TikTok aesthetics. Whether we're talking about the coquette aesthetic, the cottagecore aesthetic, or the old-money aesthetic, I think they're a fun way to expand your style and lean into a character of sorts. However,it seems that a new one goes viral almost every week, and it's becomehard to keep up without experiencing fatigue. That's where I've been for the past few weeks until I discoveredthe tomato girl aesthetic.

To me, the tomato girl aesthetic is similar to cottagecore but with a Mediterranean twist, meaning there's an emphasis on slow and simple living with flowy clothing and natural-looking makeup.As the name implies, the tomato girl aestheticis about embracing the style of European coastal countries known for tomato-based cuisine—mainly Italy. Think windswept hair, flushed cheeks, bronze skin, and perhaps most importantly, tomato-centric scents. This aesthetic speaks to me, and since it's soeffortless and inclusive, it's easy to replicate. Ahead, check out the 25 beauty items I'm buying to live my best tomato girl summer.

Fragrance

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (3)

(Image credit: @emmanuellek_)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (4)

Phlur

Solar Power Eau de Parfum

The tomato girl aesthetic is all about encapsulating an effortless summertime vibe, which is why I think this perfume is perfect. With notes of sun-drenched bergamot, orange flower, and something called solar musk, it smells warm and citrusy.

Carrière Frères

Scented Candle Tomato - Lycopersicon Esculentum

Tomato-scented candles are having a moment, and I love it. Let's start with this one. The three words that describe this candle best are fresh, green, and sweet. It smells summery and sophisticated, just like a tomato girl should.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (6)

Gucci

Flora Gorgeous Gardenia Eau de Parfum

Although you won't find notes of tomato in this perfume, it's warm and summery. Plus, it matches the tomato girl aesthetic perfectly. With pear, white gardenia, and brown sugar, it's a sweet and delicate scent.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (7)

Loewe

Tomato Leaves Scented Candle

You know the humble tomato is having a moment when Loewecomes out with a tomato-scented candle. Yes, it smells incredible, but can we talk about how chic the glazed terracotta holder is?

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (8)

Valentino

Donna Born In Roma Eau de Parfum

This perfume is so underrated. The bottle may look edgy and not very tomato girl at all, but don't let that fool you. It features notes of blackcurrant, jasmine grandiflorum, and bourbon vanilla, so it makes the skin smell slightly sweet, almost like it's been warmed by the sun.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (9)

(Image credit: @champagnemani)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (10)

Malin + Goetz

Tomato Scented Candle

Malin + Goetz's version of a tomato candle combines fresh herbs like basil, lavender, and mint with ivy, cedar, and green pepper. It's an ode to tomatoes without being too on the nose.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (11)

Skylar

Sun Shower Eau De Parfum

If earthy and woody scents are your vibe, this is a must-have. Notes of lemon leaves, jasmine tea, and meadow greens make this perfume smell like summertime verdancy.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (12)

Apotheke

Tomato Tarragon Candle

While tomato is the star scent in this candle, tarragon, orange zest, and gardenia make it smell herby, bright, and sweet.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (13)

Boy Smells

Italian Kush Genderful Fine Fragrance

What's better than a perfume created to mimic the effect of Italian sunshine? Notes of citrus, basil, and cypress make this perfume smell light, fresh, and herby—like you're sitting seaside at an Italian café.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (14)

Boy Smells

Gardener Scented Candle

If straight-up tomato scents aren't your thing, you might like this candle. With notes of orange tree bark, honeysuckle nectar, petitgrain, white tea, and tomato, it's fresh and unexpected.

Skincare

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (15)

(Image credit: @mishti.rahman)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (16)

Dr. Loretta

Universal Glow Daily Defense Mineral Sunscreen Fluid

The tomato girl aesthetic is all about a summer vacation vibe, so I'm stocking up on skincare staples like sunscreen (duh). This one has a 100% mineral formula yet blends easily into the skin, doesn't leave a white cast, and dials up the glow. I'm obsessed.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (17)

Supergoop!

Glow Stick Sunscreen SPF 50

Sun protection doesn't get any easier than this. Swipe it across your skin for moisturizing, non-sticky SPF 50. Plus, it gives the skin the best shimmer-free glow. It's essentially a sunscreen and highlighter in one.

Vacation

Chardonnay Oil SPF 30 Sunscreen

Speaking of sunscreen oils, this one is a must-have for a tomato girl summer. Not only does it smell incredible (like summer in a bottle), but it also offers moisture along with SPF 30.

BeautyStat

Universal C Skin Refiner Vitamin C Brightening Serum

Another facet of the tomato girlaesthetic is a bright, dewy complexion. I'm getting that (and fighting sun damage) with a potent vitamin C serum. This one is an all-time favorite. With a whopping 20% L-ascorbic acid formula, it visibly brightens my skin fast.

OAM

Vitamin C Brightening Pads

Meet another vitamin C product I love. These pads are soaked with four different forms of the antioxidant ingredient, which means they visibly brighten the skin, even skin tone, and protect against free-radical damage.

Makeup

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (21)

(Image credit: @alllisonho)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (22)

Rare Beauty

Stay Vulnerable Melting Cream Blush in Nearly Apricot

True to form, the makeup products that a tomato girl would keep in her bag are easy to use on the go without a lot of brushes, sponges, or other application tools. I'm starting with this creamy blush that's easy to apply with just my fingers. I love the orangey undertone of this Nearly Apricot shade.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (23)

SheGlam

Color Bloom Liquid Blush in Rose Ritual

This lightweight gel-cream blush creates a pretty flushed effect. Use it on your cheeks and nose for the most natural-looking effect.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (24)

Saie

Glowy Super Gel Lightweight Dewy Highlighter

A soft, ethereal glow is the key to nailing a tomato girl makeup look. I plan to use this lightweight liquid highlighter on the high points of my face to replicate the kissed-by-the-Italian-sun look.

Chanel

Les Beiges Healthy Glow Bronzing Cream

Tomato girls are sun-kissed,so I'm stocking up on this beauty editor-favorite bronzing cream from Chanel. The velvet-matte finish is the best at mimicking an "I just left the beach" glow.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (26)

Tower28

JuiceBalm Vegan Tinted Lip Balm in Drink

Nothing gets more tomato girl than a tinted lip balm. This one is just as hydrating as it is flattering. My favorite shade is Drink,a juicy berryhue.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (27)

Ilia

Super Serum Skin Tint SPF 40

This is a serum, SPF, and skin tint all in one, and if that's not the definition of summertime effortlessness, I don't know what is.

Hair

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (28)

(Image credit: @sarahhsol)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (29)

Dae

Hibiscus Wave Spray

Wavy, windswept hair is the name of the game.If your hair is naturally wavy, you can use a wave spray to define its texture and mimic the effect of saltwater.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (30)

OUAI

Curl Cream

If your hair is naturally curly, bring out the bounce and shine with this defining silicone- and fragrance-free cream.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (31)

Bondi Boost

Clever Curler 1.25 Inch Curling Iron

If your hair is naturally straight, reach for a curling iron for loose, undone waves.

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (32)

Crown Affair

The Leave-In Conditioner Cream for Hydrated Hair

Regardless of hair type, use a leave-in conditioner to get that soft, windswept look while hydrating your hair. This one usesTsubaki seed oil to hydrate hair and add shine without weighing it down.

Up next:14 Hydrating Foundations That Won't Make Dry Skin Look Worse (You're Welcome)

The Tomato Girl Aesthetic Encapsulates an Italian Summer—25 Key Beauty Items (33)

Kaitlyn McLintock

Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.

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